Content content content. Looking for content ideas or inspiration? Here’s a list of potential ideas to get your synapses firing. Hopefully they help you think of new content around what inspires you. Ideas For Your Personal Blog Entertaining or endearing stories from your childhood. Random daily-event, sarcastically, artfully or otherwise entertainingly told. A D.I.Y. (Do-It-Yourself) …Read More
Topic: SEO
Sep
22
2011
Blog Basics: Pay Attention to SEO!
If you are using your blog as a part of your business marketing strategy, for a band, or any project you’d like to promote there are a few very important things to consider when blogging. Following the 7 simple reminders below will help your blog come up in relevant searches. 1) Make sure your blog …Read More
Sep
15
2011
Blog Basics: Creating Stellar Content
I spend a lot (okay, probably too much) time reading blogs. I also spend a lot (once again, probably too much) time writing blogs. And I’ve been doing both for a very, very long time. There are loads of tutorials out there about writing great, search-friendly content. But as search engines change and evolve – …Read More
Aug
22
2011
SEO versus PPC – Surprisingly Simple
Search Engine Marketing (SEM) includes both Search Engine Optimization (SEO) and Paid Placement, or PPC (Pay-Per-Click). If you’re looking for short-term gains (and/or to trying to determine effective keywords), PPC is generally your best bet. However, if you’re looking long-term success, SEO is a much better investment. Search Engine Optimization SEO is the process of …Read More
Aug
19
2011
SEO Basics: Understanding the Online Purchase Cycle
In order to create relevant content that uses the right keywords, you need to understand what prospective customers are looking for and when. And if they find you, you need to give them what they’re looking for. This means understanding how people search for and make purchase decisions online. 3 steps of the Purchase Cycle …Read More
Aug
15
2011
SEO Basics: 5 Steps to Keyword Development
As search engines continue evolve, keywords remain an important part of all Search Engine Marketing (SEM) efforts. They are the triggers – the terms people use to tell search engines what they’re looking for. Picking and integrating the most-effective keywords for your brand (and process) means finding the right balance of 3 factors: Relevance – …Read More
Aug
11
2011
SEO Basics: Off-Page SEO
Off-Page Search Engine Optimization (SEO) is an effective way to influence natural Google SERPs (Search Engine Results Pages). In a nutshell, off-page SEO means getting other websites to link to your content using your preferred keywords because Google uses inbound links (or back links) to establish authority. Therefore, the whole point of On-Page SEO is …Read More
Aug
10
2011
Quick and easy PPC Opportunities for Non-profits
Google AdWords is a popular and powerful web placement program that when finely tuned, can drive direct and relevant traffic to your site. Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. Google Grants recipients receive up to $10,000 per month in free advertising, without having to pay …Read More
