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In order to create relevant content that uses the right keywords, you need to understand what prospective customers are looking for and when. And if they find you, you need to give them what they’re looking for. This means understanding how people search for and make purchase decisions online. 3 steps of the Purchase Cycle …Read More

As search engines continue evolve, keywords remain an important part of all Search Engine Marketing (SEM) efforts. They are the triggers – the terms people use to tell search engines what they’re looking for. Picking and integrating the most-effective keywords for your brand (and process) means finding the right balance of 3 factors: Relevance – …Read More

Off-Page Search Engine Optimization (SEO) is an effective way to influence natural Google SERPs (Search Engine Results Pages). In a nutshell, off-page SEO means getting other websites to link to your content using your preferred keywords because Google uses inbound links (or back links) to establish authority. Therefore, the whole point of On-Page SEO is …Read More

Google AdWords is a popular and powerful web placement program that when finely tuned, can drive direct and relevant traffic to your site. Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. Google Grants recipients receive up to $10,000 per month in free advertising, without having to pay …Read More

To establish Authority, your website must have a strong On-Page SEO strategy to reinforce your Off-Page SEO efforts. About On-Page SEO On-Page Search Engine Optimization (SEO) deals with making sure that the content and information within your website is optimized to achieve top placement natural search engine results. However, On-Page SEO does not guarantee top …Read More

A search engine’s job is to deliver the best possible results for specific keywords. And as search engines continue to evolve, nefarious ‘tactics’ that are designed to attract visitors will be exposed for what they are. The best and most ethical strategy is a long-term strategy that produces valuable, relevant content on a regular basis. …Read More

A search engine’s job is to return the most relevant results for a user’s keywords. The keywords a user enters represent a question they are trying to answer and a search engine’s job is to determine the user’s intent and deliver the most relevant results based on the keywords they entered. Times are Changing, but …Read More