Topic: Internet Marketing

Trick or Treat! What are you doing this Halloween to make sure somebody doesn’t trick you out of a safe and enjoyable online experience? Nigerian princes and robots aside, there are a lot of weird, kooky things floating around the Internet. How do you keep you and your organization safe while browsing online? While none …Read More

A few months ago, Ben McCoy wrote a post about Twitter Etiquette for Brands – a very helpful guide for those still getting used to interacting online. And while each Social tool has its own nuances, there are some general rules of “netiquette” and things to consider when operating online. Be encouraging, not pushy. Demanding …Read More

While you don’t HAVE to have a website to participate in social media, it helps. Here are a few things to check for to make sure your website is ready for you to be sharing its content online. Make sure your website is SEO Ready In August we talked a lot about Search Engine Optimization. …Read More

The amount of choices out there when it comes to Social Media choose can be really overwhelming. How do you find the right fit? The answer is different for every person and every organization! Here’s a list of things to consider when deciding which platform is the right fit for you and your organization. What …Read More

Nonprofits of all kinds are dealing with increased expectations, rough transitions, and dwindling resources. And we want to add another thing to your never-ending to do list? Yes, we sure do. But we’re going to back it up! Here are a few reasons why we think it’s incredibly important for nonprofits to be engaged with …Read More

I’ve heard LinkedIn jokingly referred to as “Facebook for grown-ups.” While I wouldn’t stretch it that much, LinkedIn is essentially where I keep my most “professional” online presence. Here are a few reasons why it’s important to have a LinkedIn profile for your personal brand or your business. It’s an online version of your resume …Read More

Can you think of social media as an investment? Many people go into social media expecting IMMEDIATE returns and outcomes. Sometimes you’ll get some excitement and buzz when you finally hop on board, but the truth of the matter is that social media is part of a long term strategy, and it’s just one component …Read More

A few months ago our friends at Success Computer Consulting invited us to talk to some of their nonprofit clients about Internet Marketing. We gave an introductory presentation geared towards nonprofits discussing how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online. Internet Marketing for Nonprofits   …Read More

Last week I had a conversation with a friend considering a “Facebook Fast,” one where he went so far as to place a bumper sticker on his car: ‘Facebook Erodes Real Communities. Let’s stop staring at screens and talk to our neighbors. Organize a potluck. Start playing music with friends. Go for a bike ride. …Read More