If you haven’t already jumped on the bandwagon, it’s time. It’s really, really time. Social media is a great way to building Authority with others. In turn, this can generate more links to your content and your website. Benefits of Social Media Some of the key benefits of social media include: 1) Creating Brand Awareness …Read More
Topic: Branding
Jul
25
2011
10 reasons why you REALLY need to get on facebook
We need to talk. Are you or your business really still not on the Facebook? What’s the facebook, you ask? Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of July 2011, Facebook has more than 750 million active users. (Wikipedia.org) Bicycle Theory advises …Read More
Jun
22
2011
InterplX: Business Expense Management and Web Solutions
Our friends at InterplX Expense Management have been providing “business expense management solutions” for over 15 years. They are a national leader in the employee expense management industry and offer a wide variety of services… Which means lots of services, industry-related terms, and tons of information on their site! Because their previous site was so …Read More
Jun
1
2011
Bicycle Theory wins 13 more creative awards!
The mailman delivered good news today. Bicycle Theory just won 13 more creative awards for our work in 2010! Congratulations and thank you to our award-winning clients and staff for producing such great work! 13 wins in one year beats our previous record of 12, which was set and matched the last 2 years (for …Read More
May
26
2011
3 aspects of a branding project
One of the best pieces of insight I received as a young designer was the ‘3 aspects of a branding project.’ This was especially helpful to me as I began managing projects – both internally and with clients. Truth be told, these three factors apply to any project; but my experience with them has primarily …Read More
Sep
22
2010
Peace Coffee: Effective Web Strategy for an evolving Brand identity
Do you know exactly where the food you eat comes from? What about the beer in your hand, or the coffee you had this morning for that matter? How about the farmers that grew it? What if you could easily find out? Peace Coffee is a Minneapolis-based, 100% Fair Trade Shade-Grown coffee roaster. Owned by …Read More
Jun
22
2010
Speedhound Design Bureau: Partnering with our clients to create a Brand Identity
In 2008, a new client contacted us with an awesome idea. TOP SECRET! Our challenge? Building a brand and identity around a product and system yet to be released. The Speedhound project afforded us the opportunity to truly define and develop a brand from (almost) the ground up. The Speedhound name we cannot take credit …Read More
