Clovistown is Bicycle Theory’s ‘bloggy place’ where we post news and information for our clients and friends. It’s basically a window into the BT brand culture.

Bicycle Theory is branding company based in Minneapolis, MN. Bicycle Theory (or BT) provides strategic and tactical brand services and marketing support to small to medium-sized businesses and brands. Our services include logo and identity design, print design, website design and development, and Internet marketing. And yes, we have a cow for a mascot.

About Clovis

We like mascots. Maybe they remind us of our college days when we rallied around silly people wearing animal costumes. Maybe it’s because we see the value in having a strong and noble animal represent the values and virtues we hold dear. Maybe we like the idea of having an actual face associated with our company. Or maybe we just liked the expression ‘how now brown cow?’ so much that we simply had to have our own brown cow.

Whatever the reason, we’ve found that people love and remember Clovis. So what better reason do we really need than that?

Clovis FAQs

Why did you name a boy ‘Clover’?
We didn’t. His name is CLOVIS .

Why did you name him Clovis?
We didn’t. His mother did. But, in Bovine, Clovis means ‘big-time @$$-kicker’.

Who is Clovis?
Clovis is a cow. Well, he’s technically a steer. But, he is also Bicycle Theory’s mascot.

Why did BT choose a cow as your mascot?
He makes our tagline sound clever.

How does a cow relate to bicycles
We don’t know. It’s uncanny, really – bicycles just seem to open right up to him.

Does Clovis have any hobbies?
He really enjoys poppin’ wheelies and chewin’ the cud – watermelon Big League Cud, most especially.

Do you milk Clovis?
No. Clovis is a boy cow.

Why is he named Clovis?
He’s named after his great-great-grandfather Clovis.

What did his great-great-grandfather do?
He was a bull. But not just any bull. He was THE bull. All the ladies loved Clovis – and they still do!